If you’re familiar with The Elf on the Shelf, you likely know it’s something parents love to hate and hate to love. The popular Christmas tradition involves a storybook and accompanying pixie elf ...

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

BAKERSFIELD, Calif. (KGET) — That elf you have lounging on your shelf is now 20 years old. While it is the 20th anniversary of The Elf on the Shelf, the history of the holiday observer has a much ...

Inside an Atlanta high-rise office building, an elevator opens up to “the North Pole.” It's not only what employees call the local headquarters of Elf on the Shelf, but it's the place that seems to ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been scratching their heads as to what comical scenes they can place the mischievous toy ...