e.l.f. Beauty (ELF) Is Up 11.8% After Roblox Makeup Push And Tariff Lawsuit - Has The Bull Case Changed?

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow ...

A Look At e.l.f. Beauty (ELF) Valuation As Digital Experiences And New Products Draw Investor Attention

Beauty (ELF) is back in focus after rolling out its Glow Up virtual makeup experience in Roblox and launching the Glow ...
Retail Dive

E.l.f. Beauty launches virtual makeup experience on Roblox

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...
Benzinga.com

e.l.f. Beauty Expands Roblox Partnership With Real-World Commerce Test

e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT) ...
Drug Store News

E.l.f. Beauty intros virtual experience on Roblox

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. E.l.f. Beauty has been collaborating with Roblox since November 2023, when it introduced an ...