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Estée Lauder's New Parisian Perfume Atelier Is Designed to Create the Next Hit Fragrance

Above: A salon inside the new Estée Lauder Companies La Maison des Parfums in Paris. The late beauty entrepreneur Estée Lauder may have been a native daughter of Corona, Queens, but “she always said ...
Seeking Alpha

The Estée Lauder Companies Opens Global Fragrance Atelier in Paris, Accelerating Next-Generation Innovation in Perfume Artistry

PARIS--(BUSINESS WIRE)-- The Estée Lauder Companies Inc. (EL), under the High Patronage of Mr. Emmanuel Macron, President of the French Republic, today announced the opening of its Fragrance Atelier ...
Yahoo Finance

Is Estée Lauder (EL) Using AI Fragrance Tools To Reframe Its Luxury Beauty Advantage?

Earlier this month, The Estée Lauder Companies and Jo Malone London launched the Jo Malone London Scent Advisor, an AI-powered, conversational tool on JoMalone.com in the US and UK that uses Google’s ...
Morningstar

The Estée Lauder Companies Makes Strategic Minority Investment in Mexican Luxury Fragrance Brand XINÚ

The Estée Lauder Companies Inc. (NYSE: EL) today announced a minority investment in XINÚ, a Mexican luxury fragrance brand inspired by the abundance and exoticism of the American continent. This ...