All-remote conferences differ greatly than in-person conferences. You’ll need to go beyond eye-catching displays, while still building meaningful connections with your attendees.” The face of event ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Cvent Audience Connecter for LinkedIn helps B2B marketers refine audience targeting and improve campaign activation to maximize event ROI on the world’s largest professional network The integration ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of human interaction is more important than ever, in my opinion, and this is ...

Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more than 160,000 global B2B events, providing users with powerful ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

In a digital-first world, events must transform today to meet attendee needs tomorrow. The pandemic rapidly accelerated digital adoption and provided a tipping point that is transforming our personal ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...