Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Event planning covers a lot of territory, from child's birthday parties to lavish formal affairs. When marketing your event-planning business, identify the key points of difference between your ...

ALEXANDRIA, Va.--(BUSINESS WIRE)--One-half (49 percent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and ...

Aerial views of large, outdoor events can be helpful in the promotion of a company, location, or future events. This photo is showcasing the 2019 Manure Management Expo with equipment vendors in the ...

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

The fundraising event has long been at the center of nonprofits’ fundraising strategies. With some careful planning, a fundraising event has the power to attract new donors, engage existing supporters ...

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

Millennials have been the focus of research and event marketing (including ours) for years now, and there are new articles (either praising or criticizing the generation) on a daily basis. But if ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...

It's time to start thinking bigger. In this session, we'll break down ways to make your brand more discoverable on search engines; strategic methods to build brand impressions; and the actual math ...