Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Event teams live in the future: always imagining how to turn event visions into reality. But the future is unpredictable, constantly threatening event organizers' aims to deliver a flawless experience ...

Trade Shows Are Important, She Says, But There’s Much More To Events, And Better Ways To Plan And Prepare In Order To Take Advantage Of Them. Event marketing is a useful tool, but few brands and ...

The next generation of events is here—the result of a seismic shift in the industry and two years of digital acceleration during the global pandemic. With the template reset, opportunities abound for ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

All-remote conferences differ greatly than in-person conferences. You’ll need to go beyond eye-catching displays, while still building meaningful connections with your attendees.” The face of event ...

When staffing an event, one size does not fit all. Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and execution strategies. Hiring ...

The sky's the limit when it comes to how many people can attend a virtual event. Marketers no longer have to worry about running out of space in event halls or not ordering enough food to keep all of ...

Event planners love creating a meaningful experience for a group of people. Event planning is involved in a lot of industries: non-profit, healthcare, business sector, and in education. The position ...