A lash tech has revealed how she gets her full and fluttery lashes WITHOUT extensions. Zoe Hill, 22, is a lash expert and make-up artist based in Surrey, and shared her routine on her TikTok account ...

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Oakland-based lab LUUM has unveiled a groundbreaking robot lash tech at Ulta’s South San Jose store, aiming to revolutionize the beauty industry. The LUUM Precision Lash machine utilizes robotics, AI, ...

Robotics engineer Nathan Harding never thought he’d end up in the beauty industry. He describes himself as dumbfounded when he first learned about eyelash extensions and how they were applied by hand, ...

For the past eight years, Ashley Davis has spent about $150 every two weeks adding volume and length to her eyelashes with extensions. But a couple of weeks ago, instead of chatting with her usual ...

A lash technician has shown off a client’s glamorous results but people have been quick to comment with their less-than-complimentary views. TikTok user @luxuryxlash uploaded a video of the finished ...

TiaErykah “Tia” Gregory struggled to find an eyelash technician after coming to college, so she decided to become one herself. The second-year psychobiology student spent a week this summer ...

The future of beauty has arrived. LUUM Lash, a “lash lab” in Oakland, CA, developed a robot lash tech to apply extensions. LUUM’s technology is the latest innovation in the beauty industry. The ...

Amidst rush hour traffic leaving the San Francisco airport, I was running late and had less than an hour to get a full set of eyelash extensions before heading to dinner. Just across the bridge in ...