If your X (née Twitter) feed has been looking like SantaCon recently, there may be a very funny reason. So many fandoms, from ...

The media revolution has turned attention into a valuable asset, but talent that focuses on audience connection instead of exposure will build enduring legacies. That’s the magic of fandoms. The power ...

Across the Grand Slams, tennis continues to draw crowds. The Australian Open set a record with more than 1.2 million ...

Anime fandoms have a habit of building impossible expectations — especially for beloved, acclaimed series. The deeper a story ...

Recently, I was browsing through Instagram when I discovered a movie titled The Idea of You that closely resembled fanfictions about singer-songwriter Harry Styles. Curious, I researched a bit and ...

Fandoms have got a lot of media attention for their toxicity. But there’s a big flip side — one that describes the mental health and community benefits of being a fan. When psychologist Lynn Zubernis ...

Why do some things totally fail to engage a fandom audience? There’s nothing more tempting to a fanfic writer than extrapolating on canonical relationships. That’s why there are so many fanfics about ...

Variety Strictly Business Spotlight presented by Vevo: 'Fandom = Cultural Currency' Media Tracker report details how a person's favorite artists can serve as a reliable guide for brands If you really ...

The 2010s marked a turning point for fan culture, as franchises like Star Wars and Marvel began to dominate mainstream entertainment, and online fanworks rapidly became more accessible. For some fans, ...

Many people argue that fandom as it exists today began in the late 1960s with Star Trek conventions that brought together "mega fans" who created an entire IRL community based on their favorite ...