New Atlas

Fender aims to set new industry standard with American Ultra Series

After numerous leaks online over the weekend, Fender has now officially announced the American Ultra Series electric guitars and basses. With the release, the iconic brand is aiming to set "a new ...
American Songwriter

Fender® Launches New American Ultra Series: Introducing State-Of-The-Art Engineering, Electric Guitar Design Of The Future

HOLLYWOOD, Calif. (November 5, 2019): Fender Musical Instruments Corporation (FMIC) today announced the launch of the American Ultra Series, the most-advanced modern guitar from Fender. An evolution ...
MusicRadar

“It’s designed to push boundaries and redefine what a Fender guitar can be”: Fender unveils the American Ultra II, US-made classic models revamped for high-performance ...

The American Ultra II series features all-new pickups, compound radius fingerboards, premium components, fresh finishes and Fender’s “fastest-playing necks” as standard When you purchase through links ...
Yahoo

Jimi Hendrix's ultra-rare 1964 Fender Jazzmaster purchased by Jim Irsay

Back in 2021, a 1964 Fender Jazzmaster electric guitar once owned by Jimi Hendrix surfaced on Reverb.com. Genuine used-by-Hendrix guitars are famously valuable, and difficult to track down. With that ...