I still remember the excitement in the fishing world when Rapala first came out with the Husky Jerk stick bait. This lure was billed as a rattling and suspending twitch bait that was sure to ...

Rapala’s new Busch Light Original Giant Lure turns one of fishing’s most iconic crankbaits into a bold wall display for ...

Jarmo Rapala, whose Finnish grandfather Lauri started the world's largest fishing lure company in 1936, has joined Northland Fishing Tackle as a contracted lure designer. Jarmo bought Bagley Bait ...

The best fishing lures for forward-facing sonar users, featuring baits that show up clearly, stay visible, and trigger bites in real time.

No piece of fishing tackle generates more heated debate than the choice of fishing lures. So with the caveat that there is no “best” fishing lure for each unique angler and body of water, here are ...

Rapala Tournament Fishing conjures memories of simple summer afternoons on the lake, of dirty worms and sharp hooks and a little red and white bobber dipping beneath the surface of the cool water. And ...