For football fans, repping their team's logo is a crucial part of showing support, so when Aston Villa's underwhelming new design was recently leaked, it's safe to say there was a mixed response. Some ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Leeds United/Juventus/Bristol City/Manchester City Once upon a time, football crests were ...

Changes to sports logos can provoke strong sentiments among fans. For every success like the new New York Jets logo, there's logo redesign that prompts ire in the stands. The jury's still out, but it ...

Australian rules football club Essendon, known as the Bombers, is reportedly considering making a change to its logo by replacing the aircraft in the center of its emblem. Essendon will ask fans ...

New MLS team Los Angeles Football Club, scheduled to launch in 2017, have finally gone ahead and registered trademarks for two crests — one of which could be adorned on club jerseys, merchandise and ...

Coinciding with its 125th anniversary, AFC Ajax has partnered with local Amsterdam-based studio Smörgåsbord to create a new visual identity. Having recently re-introduced its classic logo, the Dutch ...

Once upon a time, football crests were sacred. They weren’t “logos” at all. They were heirlooms, passed down like pocket watches, stitched into kits, carved into memory, it’s safe to say for many it ...