TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, ...

Makeup has long been dedicated to helping people fake the appearance of being awake. Concealers that brighten dark circles, contour hacks that hide the puffy side effects of late, tequila-fueled ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Contrary to the image it conjures up, cold girl makeup isn't about chapped lips or ...

Spearheaded by pop star Zara Larsson, this colourful trend is on the rise - and experts predict it will explode next year. Read more ...