TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl aesthetic embodies the effortless cool girl that frequents the local cafe, ...

TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient. But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, ...

"From our 40s, cool girl makeup is about investing in skincare and self-care," says Lan. "It's flawless skin achieved through ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. At Refinery29 Australia, we’re here to help you navigate this overwhelming world of ...

Makeup has long been dedicated to helping people fake the appearance of being awake. Concealers that brighten dark circles, contour hacks that hide the puffy side effects of late, tequila-fueled ...

Do conservative women really put on makeup the way their critics on TikTok say? Makeup artists for politicians and women of all ideologies have thoughts. Getty If you’ve been on TikTok lately, you’ve ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. Contrary to the image it conjures up, cold girl makeup isn't about chapped lips or ...