Designers, creatives and artists may be interested in a new golden ratio ruler set created by designer Ming Lo and now available as the Phi Ruler via Kickstarter. Building on the design of the ...

What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...