Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, "On January 6, 2025, we will be turning down the Google Local Services Ads ...

A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line ...

Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that happen after an ad is viewed rather than clicked. Previously, VTC worked ...

With a sweeping ad policy update set to take effect April 14, Google is forcing gaming developers in the sweepstakes industry to comply with new policies in a legal gray market. Apps must meet ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...