What do Fratello's writers want to see from high-end brands? ✓ Read their top 5 high-end horological wishes for 2025 here! ✓ ...

Thomas has a look at branding in the watch world ✓ How are watch brands positioned? ✓ What is the branding trifecta? ✓ Read ...

Apple’s smartwatch has become synonymous with innovation and quality. With its extensive features and seamless integration with other Apple products, it sets a high bar that few can match. For new ...

The watches also can come with head-turning prices with some costing around $1 million or more. The plans for Richard Mille at Highland Park Village adds yet another popular luxury brand to the ...

Rolex, like all high-end watch brands, does not offer its products for sale on Amazon. Luxury watchmakers dole out their product very carefully only to a select number of dealers worldwide.

We asked the experts what they predict for watches in 2025, and we got varying answers that add up to an interesting landscape for horology this year.

In the rarely confrontational world of watch journalism, one is loath to challenge a colleague’s opinions. Perhaps the most ...