Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

There was a time when boys and girls jumped for joy at the sight of the latest Hot Wheels die-cast collectible toy cars. Nowadays, kids of the same age but 15 years in the future will roll their eyes ...

Are you a Hot Wheels' fans? Chance are you may very well be, as more than six billion die cast Hot Wheels cars have been sold since the toy's 1968 release. Now, one of your favorite childhood toys ...

The Hot Wheels Speed Snap Track System is the brand’s most significant track innovation since the brand's inception in 1968. Designed to transform the way kids build and play, the simple snap-together ...

When Hot Wheels Unleashed makes a comeback, much is the same, both on the surface and behind the toy wheel. However, finely tuned controls and a couple of new features enhance the already great ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...