Hyram Yarbro is expanding his multichannel influence. Known by his social media followers as “Skin Care by Hyram” and by the New York Times as “the Gen Z Whisperer,” Harbro has teamed with podcast ...
PARIS — The packaging is plain, the name’s tricky to pronounce and there’s no Kardashian or Hadid in sight. But that hasn’t stopped CeraVe from becoming the runaway success story of 2020. The ...
Hyram Yarbro wasn’t all that into CeraVe at first. The skincare brand, owned by cosmetics giant L’Oreal (LRLCF), came in minimalist, almost clinical packaging that didn’t do much for him. “Then I ...
As our attention spans get shorter by the day, it makes sense that we're now consuming more and more of our beauty content on TikTok instead of YouTube. If you already have a scrolling addiction, ...
St. Ives was all the rage when Letizia Timoni was in middle school. Letizia, now 16, and most of her friends used its exfoliating face scrub that smells like apricots and sloughs off the topmost ...
PARIS — The packaging is plain, the name’s tricky to pronounce and there’s no Kardashian or Hadid in sight. But that hasn’t stopped CeraVe from becoming the runaway success story of 2020. The ...
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