Hyram Yarbro already helped make one skincare brand popular with Gen-Z. Now, Sephora is betting he can do it with his own. Yarbro, who has a nearly cult-like following on TikTok for his reviews of ...

Hyram Yarbro is expanding his multichannel influence. Known by his social media followers as “Skin Care by Hyram” and by the New York Times as “the Gen Z Whisperer,” Harbro has teamed with podcast ...

Hyram Yarbro, the YouTuber whose straight talk on skin care has helped spur double-digit sales increases for brands like CeraVe, will introduce his own line later this month. Selfless by Hyram: ...