Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

Italian brain rot is a niche form of memes that went viral in January 2025. Photo by Michele Bitetto/Unsplash If we’re lucky in the Opinion section, we work through our beliefs completely and support ...

Literally, it can be translated as "rotting brain" or "brain decay." But in internet parlance, it is used more generically to describe a decomposed mental condition brought about by extended exposure ...

A new viral trend called “Italian brainrot” has taken over social media, captivating millions of young children and tweens with its bizarre, AI-generated characters and absurd storylines. While many ...

It’s giving… espresso-induced insanity. If your 10-year-old suddenly starts yelling “tralaero tralala!” while pirouetting like a caffeinated ballerina, you’re not hallucinating. You’ve just been hit ...

Freelance journalist and broadcaster, writing about music and the arts. You may have seen the term bandied about, you may even have heard one of the mind-numbing (yet infuriatingly catchy) songs, and ...

For those unfamiliar the trend combines crude AI mashups with (very) loose Italian to make ridiculous scenario videos. Among the most popular examples include a crocodile/bomber plane hybrid named ...

Attention parents, teachers and anyone else who may be interacting with young teenagers this year: The days of "lit," "no cap" and "bussin" are over. And if you need proof, just read that sentence ...

If you’re the parent of a t(w)een, the memes that fill your social media feeds are probably a whole lot different than your teenager’s. You might be used to seeing a distracted boyfriend, a dog ...

Some of this is standard remix fare that spawns after every viral trend, but Italian brainrot has unleashed such a wide array of psychotic shitposting that it stands out in an age where most memes are ...