Shat happens when fiber hits warp speed.

WK Kellogg is promoting Raisin Bran with William Shatner during the big game as cereal sales decline. It’s also tapping the ...

Kellogg's is one of the biggest names in the breakfast cereal game. There's a good chance that at least some of your favorites (and some of the very best cereals overall) can be found in the brand's ...

Jean-Baptiste Santoul vowed to accelerate growth, calling it “a pivotal time” for the Froot Loops maker and the future of ...

Kellogg’s turned SpongeBob’s favorite cereal into reality in a new, wholesome marketing move. Fans are aware of SpongeBob’s favourite yellow Kelpo cereal box with an adorable green corn drawing on it.

Add Yahoo as a preferred source to see more of our stories on Google. Whether you grew up in the '80s, '90s or 2000s, there aren't many of us who will say that a big bowl of cereal in the morning didn ...

Boxes of Kellogg’s breakfast cereal are seen at a supermarket, Friday, July 11, in Springfield. Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been ...

Breakfast cereals vary widely in how healthy they are. You can choose minimally processed whole grains or highly processed ...

Ender Lin combined a love of cereal and a desire to help his neighbors to secure a massive food donation that will feed ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...