In a story done by Andscape’s Marc J. Spears, Irving detailed some of his goals for the brand, as he aims for a “multi-generational platform.” Irving’s shoes with ANTA turned heads during the 2023-24 season, especially during the NBA playoffs when he wore special moccasin ANTA shoes as a tribute to his Native American background.

Kyrie Irving is off to a strong start to the 2024-25 season, leading the Dallas Mavericks to a 4-1 record without Luka Doncic, who has missed recent games with injury. He's also expanding his sneaker line with ANTA,