Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Be it Garmin LiveScope, Lowrance Active Target 2 or Humminbird Mega Live 2, live sonar seems to have popped up on bass boats overnight, but saltwater anglers have not adopted it in similar numbers—at ...

If you want to try forward facing sonar on your boat or kayak this year, now is a great time to grab a transducer and graph because they’re on sale for hundreds off. Here are some great deals.

Whether fishing out of your kayak after work, on the boat for the weekend, or on the ice in winter, a portable fish finder will come in handy. The movable device will help you determine structure, ...