Advertising Age magazine is reporting that Lucky Charms cereal, a favorite of children for most of its 48-year history, is now targeting adults in a new marketing campaign. General Mills, the Golden ...

Over the years Calabash Animation has taken Lucky the Leprechaun — the beloved brand icon for General Mills’ Lucky Charms cereal — on an amazing number of adventures. But none quite like their latest ...

Are you a print subscriber? Activate your account. By Bradley Johnson - 46 min 53 sec ago By Brian Bonilla - 2 hours 2 min ago 2 hours 5 min ago By Aleda Stam - 6 hours 40 min ago By Adrianne ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 28 min 57 sec ago By E.J. Schultz - 34 min 31 sec ago By Parker Herren - 3 hours 21 min ago By Steve Passwaiter - 6 hours 34 ...

Move aside hourglass, there's a new marshmallow in town. Lucky Charms has unveiled its first new marshmallow in 10 years - the magical unicorn! Earlier this month, General Mills announced it was ...