Some brands make affordable pieces with quartz movements by the millions, while others operate at the intersection of ...

Thomas has a look at branding in the watch world ✓ How are watch brands positioned? ✓ What is the branding trifecta? ✓ Read ...

We asked the experts what they predict for watches in 2025, and we got varying answers that add up to an interesting landscape for horology this year.

When you think of luxury watch brands, Rolex is probably the brand that comes to mind. This watch brand was founded in 1905 and has become the most popular luxury watch brand worldwide.