With the world of e-commerce expanding significantly, online retailers are always looking for new and better ways to remain in the game. The landscape of 2025 is rife with opportunity, yet it is full ...

Cashback platforms have evolved far beyond “deal sites.” Globally, they drive tens of billions in annual retail sales and capture hundreds of thousands of daily shopper actions.

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate ...

Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.

However, brands can overcome these hurdles by developing and executing strategies to optimize their marketing budgets. Four of these strategies include: 1. Leveraging affiliate channels. Affiliate ...

SAN FRANCISCO -- Retailers need to think about new ways to establish stronger personal relationships with consumers, according to several speakers at the Food Marketing Institute Advertising and ...

As retail faces unprecedented challenges, from rising acquisition costs to ever-changing consumer expectations, the old ways of building customer loyalty are falling short. Generic discounts, blanket ...

Retail businesses are constantly seeking to drive growth among myriad challenging conditions: from the competitiveness of the market, the saturation of advertising and marketing spaces, and even ...

Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle for paid advertising. In fact, advertisers spent $23.68 billion on paid social media in ...

CPG companies and retailers are moving beyond generative AI (gen AI) testing to realizing tangible business benefits of the technology, including increased revenues and operational efficiencies, ...

Here’s how one type of affiliate marketing tool offers smaller online retailers an effective way to drive sales and compete with larger brands without substantial upfront costs. Cashback browser ...

Georgia is International Marketing Director for Manhattan Associates. She has spent 25 years championing the customer experience with the last 15 years specifically working with retailers. Her primary ...