The popularity of the 2023 Barbie movie, which grossed more than $1 billion at the box office, drove sales for the dolls.

For the first time, the parent company of Barbie released a Diwali-themed doll to recognize the upcoming Hindu holiday — and ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

The Barbie Movie was a massive success for Mattel. As well as bringing the toy maker a windfall in its share of box office ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.” The doll, unveiled Friday ...

Dongre never owned a Barbie in her life — until she received the opportunity to design one herself Mattel Inc. This new Barbie doll is ready to light up the Barbie-verse! Mattel is celebrating ...

The Diwali doll, created in collaboration with fashion designer Anita Dongre, features traditional elements and will cost $40 ...

The newest Barbie doll in toy company Mattel's Styled by Design series is a Filipina one created by Filipino-American Carlyle ...

The new doll is being scrutinized for the color of her skin, her facial features and her garb. Early reviews are ...

Mattel, on Friday, unveiled a new Diwali special Barbie Doll dressed by Indian courtier Anita Dongre. "In a continued commitment to promoting celebrations of heritage, Barbie is unveiling its ...

A new Barbie will help celebrate the largest Indian festival of the year. Mattel announced the release of its first “Barbie ...