Other glamorous brand devotees include Cameron Diaz, who wears Merit’s Signature Lip Liner, and Jenna Lyons, who uses the ...

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Take a peep inside the makeup bag of every beauty editor and you're bound to find one of Merit Beauty’s chic cosmetic products placed inside. Aesthetics-wise, it has made a name for itself both for ...

Ahead, the best Merit Black Friday deals (and they're only available until December 1, so act fast!).

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Opening the Merit Winter 2025 set was like Christmas Day come early, and I've not been able to put it down since.

Merit has been popping up all over TikTok and Instagram as of late, and it’s for good reason. Rather than inundating customers with a zillion products you never thought you needed, Merit is focused on ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Merit Beauty is known for having minimalist products that ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The lighter case is decked out in soft metallic gold and ...