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The abundance of startup beauty brands can prompt eye rolls among even the most diehard makeup and skin care devotees. The market has been flooded with seemingly near-identical emerging brands, making ...

Ahead, the best Merit Black Friday deals (and they're only available until December 1, so act fast!).

Merit has been popping up all over TikTok and Instagram as of late, and it’s for good reason. Rather than inundating customers with a zillion products you never thought you needed, Merit is focused on ...

Opening the Merit Winter 2025 set was like Christmas Day come early, and I've not been able to put it down since.