Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is watching his Wolverines struggle this season thanks to a dismal quarterback situation, said on one of his podcasts that he would devote millions in NIL money to help his alma mater land QBs in the future.

The Michigan Wolverines pulled off the recruiting move of the year when they flipped No. 1 recruit Bryce Underwood away from LSU. Underwood’s decision to play for his hometown school rather than the Tigers is assumed to be very much a financial one.

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) game, Dave Portnoy, shared an update on Underwood's plans for his time at Michigan along with a story about how he and the Wolverines brass were able to keep the five-star QB home.