As restaurant chains increase their efforts to target 18- to 34-year-olds, they’re quickly finding the best place to reach them is where they spend much of their time: on the phone. The latest chains ...

Practical mobile app marketing strategies for early stage apps to boost acquisition, improve retention, and measure ...

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

Frito-Lay and Colgate are bringing a revamped spin to SMS-based receipt promotions by offering participants alluring rewards from other brands instead of standard money-back offers. The consumer ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

It's hardly news that mobile phones and other devices are more and more widely used each year. Many businesses, however, still haven't caught on to another, related trend: the massive growth of mobile ...

The Mobile Marketing is a set of actions and targeted marketing techniques for mobile devices. These devices are characterized in that they are small and portable, and its consumption is performed ...