T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions ...

T-Mobile Advertising Solutions is buying the digital-out-of-home advertising marketplace and platform When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Series of native, mobile ad solutions capture people’s attention while driving listener engagement; OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the go-to music source for fans and artists, ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

Increasing time-spent on apps will continue to drive mobile advertising spend in 2023, but at a slower rate, due to economic headwinds and slower growth in overall ad spend, according to a new ...

Global mobile ad spending reached $362 billion in 2023, an 8% increase over the previous year, driven by revenue from short-form video and video-sharing apps, according to Data.ai’s new State of ...

Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie's State of Mobile 2022 report out this week. The analytics company predicts mobile ad spending ...