Frank Johnson once described his background as half-yuppie/half-hillbilly. Sadly, the engineering genius behind Mold Craft Fishing Products and the Unibutt died this ...

Frank Johnson revolutionized big game fishing with his Mold Craft Soft Head lures. A gifted innovator, he built a pneumatic injection molding machine that made soft plastic trolling lures that marlin ...

It is owned by Rick Provence III and his wife, Mandy Provence. The Cast Cray Outdoors storefront is located at 356 East Maryland Ave. in Sebring. The company sells fishing lures, rods and reels, ...

Ethan Albright with a rainbow trout he caught on one of his bio lures; a close-up of the lures fresh out of a mold. Photos courtesy Ethan Albright “I haven’t been able to get out on the boat yet to ...

Anglers who'd rather fool fish with lures than feed them with live bait might tie on a dependable, easy to use crank bait. These lures tempt black bass, walleye and crappie with their wiggling dance ...

If any item holds special mysticism among fishing gear, it’s the lure. Some anglers spit on them for good luck; many have favorites (my dad and I still call one spinner, which will be kept secret to ...

My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

There are lots of different ways to catch lake trout, but the key to consistency is knowing the best techniques and lures to use based on the current conditions and the fish’s patterns and preferences ...