CES 2026 marks a make-or-break moment for Dell’s consumer-computing business. Just ask the company's newly crowned vice chairman and chief operating officer, Jeff Clarke, who made the point abundantly ...

The new Alienware 15 sounds cheap — but it comes at a price. is a senior editor and founding member of The Verge who covers ...

Jan 5 (Reuters) - Dell has brought back its popular XPS laptop lineup a year after retiring the premium brand, as it looks to drum up demand in a sagging personal computer market. The company on ...

Dell Technologies Inc. has revived its popular XPS brand of professional laptops for business users, just a year after failing to replace it with the “Dell Premium” moniker. As part of that U-turn, ...

A year ago Dell announced it was “simplifying” its PC branding by getting rid of classic product names like Inspiron, Latitude, Precision, and XPS and replacing them with… iPhone-esque names like Dell ...

The Dell XPS laptop series has gone down in history as one of the best. However, last year, the company decided to ditch the name as part of a confusing brand simplification process that was ...

At CES 2026, Dell reversed its previous rebranding decision by reintroducing the XPS line with the new XPS 14 and XPS 16. Last year, Dell surprised everyone by introducing a new branding for its ...

Last year, during CES, Dell made an interesting announcement. The company revealed that it was killing the XPS series and rebranding its whole PC lineup. Dell went with a more "unified" approach that ...

Just over a year on from its summary shuttering of the iconic XPS brand, Dell has brought it back, and ditched any kind of AI labeling to market it as a next-generation laptop in all the classic ...

Back by popular demand (and the Dell faithful's outrage!), the XPS name returns in new 14-inch and 16-inch laptops that also refresh the design. I got some time with these perennial favorites; check ...