Nike’s signature customization program dubbed Nike By You (previously known as NikeID) is adding another popular lifestyle silhouette to its long list of available options. This time, the React ...

Cactus Plant Flea Market’s (CPFM) Nike Air Force 1 By You customization program is finally here. After months of teasers, Nike has officially announced that fans ...

What: A new retail experience at the brand’s Nike By You Studio in New York City that custom designs sneakers in less than 90 minutes. Who: Nike, Wieden+Kennedy’s The Lodge Why we care: The world of ...

Earlier this summer, Nike launched the highly anticipated third installment of Sabrina Ionescu's signature sneaker line. The Nike Sabrina 3 was dubbed the "new go-to sneaker" for hoopers around the ...

Now that Nike has the NBA apparel deal, the brand has the ability to use official team logos on footwear. To date those kind of treatments have been sparing—Kevin Durant released a Warriors-themed ...

Last week, every NFL team reported for training camp. It felt like the first day of school for both players and coaches. That means everyone needs to arrive in a fresh pair of shoes to kick off the ...

Nike has told its players to stop wearing customized cleats during games or it will terminate their endorsement deals, TMZ Sports reports. Several players have received letters from Nike warning them ...

This latest iteration of the Nike Air Max 98 isn't just a generic all-white color scheme, but there are hidden details within this upcoming release similar to another Air Force 1 on the horizon. Upon ...

Parisian bystanders and internet media outlets alike have been scratching their heads over this car-sized, motorized Nike skate shoe that’s been spotted driving around the French capital. It looks ...