Add Yahoo as a preferred source to see more of our stories on Google. Nivea's latest ad is causing controversy for encouraging skin lightening, which has become a booming business. Nivea is yet one ...

As The Sun first reported, the beauty brand's Natural Fairness moisturizer, advertised to women living in Nigeria, Ghana, Cameroon and Senegal, is being branded as "appalling" for its marketing ...

This article originally appeared on Fortune. Nivea is pulling its “White is Purity” ad after social media users accused the company of being racist. The ad originally appeared on the company’s Middle ...

In a White Supremacist Donald Trump America, placing the words “white” and “purity” together might win you an election; however, it will anger consumers. Somehow NIVEA, decided that running an ad ...