Oracle's innovative Social CRM product joins social networking with true enterprise features such as reliability, security management, and scalability. Given the different skill sets and perspectives ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. If you want to know where CRM is headed just take a look at what ...

The chasm between on-premises and on-demand CRM got a little bit smaller this week, as Oracle released a prebuilt integration between its core on-premises Siebel CRM solution and its Oracle CRM On ...

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in ...

Our research has found that Salesforce is the better choice than Oracle when it comes to CRM platforms. Thanks to rich features, immediacy, and a very compelling pricing structure, there’s a reason ...

Oracle is hoping to differentiate its cloud CRM (customer relationship management) software from that sold by rivals such as Salesforce.com with a new set of industry-specific capabilities. Oracle CRM ...

Riding on popularity of social networking sites, Oracle unveils customer relationship management tools that incorporate Web 2.0 and "social" functions. PHILIPPINES–Enterprise software giant Oracle has ...

Oracle, for as long as anyone in IT can remember, has always trailed Salesforce when it comes to providing the best CRM software, even after Oracle acquired Siebel, the pioneer of the category, in ...

Oracle announced three significant artificial intelligence (AI) overtures with a heightened focus on CRM and service this week at Oracle CloudWorld in Las Vegas. On Tuesday, Oracle released details of ...

The company plans to continue with all its current lines of business for the foreseeable future, with the promise of full integration through its Fusion strategy at some point. At a conference Tuesday ...

Oracle has released the next version of PeopleSoft’s CRM application, version 9, fulfilling a promise made to PeopleSoft customers concerned over Oracle’s acquisition of the vendor. Included in the ...

Oracle executives said the mega-deal is intended as a “major beachhead” against archrival SAP, which is the world’s largest business-applications seller. Siebel specializes in customer relationship ...