Raasra OTT is being planned as more than just another streaming app. The main aim is to create space for new and beginner ...

If you are considering launching an OTT application with a Netflix-like experience, there are a myriad of factors to consider for it to be successful. From an operational perspective, content costs, ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...

The article examines the influence of OTT platforms on the entertainment industry, featuring perspectives from filmmakers like David Dhawan and Sanjay Leela Bhansali. While some argue OTT offers ...

OTT has massively changed the media landscape in both production and consumption. The era of the pandemic was also the era of direct-to-OTT releases. That is not to say there were no direct-to-OTT ...

India’s OTT audience base has touched 601.2 million (60.12 crore) people in 2025, accounting for 41.1% of the country’s population, according to the fifth edition of The Ormax OTT Audience Report. The ...

Bigg Boss OTT 3 finale highlights: Sana Makbul beat Naezy to become the winner of the show. She thanked Naezy for his support. Bigg Boss OTT 3 Finale Highlights: Sana Makbul and Naezy were the last ...