Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...
It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...
Cereal prizes used to be a big deal. In the 1940s and 1950s, kids didn’t just eat breakfast; they studied the box, filled out mail-in forms, and waited weeks for something exciting to arrive.
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