I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Over the last two weeks, I've been talking about Manager-to-Manager (M2M) sales in B2B environments, and how real decision-makers want you to be responsible for results and consequently have no ...

Product marketing and product management teams have the same goal: to launch successful products that customers love. But having a shared vision doesn’t mean collaboration for the two orgs is always a ...

Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Cody Low According to the ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Marketing involves many activities that require research and planning well before any advertising, promotions or public relations activities take place. Based on the challenges of marketing products, ...

Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

Looking forward, AI is not just going to change how we build products; it will also redefine who builds them and what the ...

Pitching tech products to potential clients has become a more critical job with the rise of the cloud. Enterprise tech product marketing is no longer only about convincing corporations to sign ...