Horner’s comments were echoed by his successor, Laurent Mekies, who acknowledged that “it would be silly” to expect Red Bull ...

Colour is one of the most powerful identifiers a brand can have. And if there's one sector that highlights the power of colour in branding, its sport. Some teams are even informally named after their ...

Chestnut Hill, Mass. (1/31/2011) – Red Bull's red and gold logo can "give you wings" – for better or worse – even if consumers don't know it, according to a new study by two Boston College professors, ...

OG Esports unveils iconic green logo for 2026, dropping Red Bull branding to revive roots after transformative 2025 changes.

European esports giant OG Esports has officially reset its visual aesthetic, unveiling a new brand identity for the 2026 season. The organization has radically shifted gears, adopting green as its ...