Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Amy is an ACA and the CEO and founder of OnPoint Learning, a ...

Using Scarcity to Persuade and Influence The persuasive power of making something appear scarce, limited, or hard to obtain was first reviewed by Cialdini (2009). By surveying the scholarly research ...

Economics is the study of how we use our limited resources (time, money, etc.) to achieve our goals. This definition refers to physical scarcity. In a recent book titled Scarcity, Mullainathan & Eldar ...

Many of the most important financial lessons are not taught in classrooms, but rather through everyday decisions made around the kitchen table, in a supermarket aisle, or while standing in front of a ...