Known best as Skincare by Hyram, the YouTube and TikTok creator reveals what it's really like becoming one of Gen Z's most influential voices in beauty Kaitlyn is a former Assistant Style & Beauty ...

CNN — Hyram Yarbro wasn't all that into CeraVe at first. The skincare brand, owned by cosmetics giant L'Oreal, came in minimalist, almost clinical packaging that didn't do much for him. "Then I ...

PARIS — The packaging is plain, the name’s tricky to pronounce and there’s no Kardashian or Hadid in sight. But that hasn’t stopped CeraVe from becoming the runaway success story of 2020. The ...

Hyram Yarbro is expanding his multichannel influence. Known by his social media followers as “Skin Care by Hyram” and by the New York Times as “the Gen Z Whisperer,” Harbro has teamed with podcast ...

The increasing popularity of skincare products and influencers has students on campus revamping their routines. Low-cost brands such as The Ordinary, CeraVe and The INKEY List make a simple routine ...