Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

Shippensburg University is updating its sports branding with a new logo featuring an anchor wrapped with an "S" and the word "Raiders" spelled below.The athletic director said the new logo shows the ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn’t considering it. The additions of Humann logos on ...