The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.

Once a pure streaming music company, Spotify five years ago expanded into podcasting, buying podcast companies and later spending considerable sums to get exclusive deals with popular hosts including Joe Rogan and Alex Cooper. That helped diversify Spotify ...