Starburst's playful campaign aims to reach a younger audience that tends to consume video on mobile devices more often than older generations. The vertical video format is consistent with the features ...

NEW YORK — "What's old is new" might not be an adage that marketers under pressure to innovate want to adhere to, but a recent TikTok trend underpins the power of revisiting a past idea for the social ...

My daughter wasn’t even born when Starburst launched its 2007 ad “Bus Station.” But after seeing it just once on YouTube . . . well, let’s just say there was a very little lad who loves berries and ...

Are you stuck on “berries and cream” TikTok? A 14-year-old Starburst commercial has the app in its grip. Over the last couple months, a song from a 2007 Starburst ad for a berries-and-cream-flavored ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 43 min 12 sec ago By Tim Nudd - 55 min 52 sec ago By Gillian Follett - 1 hour 4 min ago 5 hours 25 min ago By Tim Nudd - 5 ...

US candymaker Starburst has launched its first “vertically shaped candy” and to support the release it’s also unveiled a new campaign that it describes as “best viewed vertically”. According to the ...

The ‘Land of Intensity’ creative, which features a fictional world where strong, muscle-clad men strain to produce juicy flavours, will run for the next 15 weeks. The advert follows a TV campaign last ...

Mars has pulled the plug on YouTube advertising after one of the ads for its Starburst brand was shown together with a drill rap music video by Moscow17, a drill rap music group, multiple media ...