Growth for sustainable brands comes from shifting how consumers think about a product.

Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors. As we discuss often here at ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

How about this: Do you have an army of small tools invading your kitchen counters and crowding your space? Got a steamer? An air fryer? A convection toaster? Did you know a modern Electrolux oven or ...

We've all been there, right? The mountain of reusable bags we forget to take to the store. The burger that should have been plant-based. The over-packaged product you just splurged on. These gaps ...

Visa has announced its first partners for its Recommerce Behavioral Insights Lab — a new initiative running rapid, real-world experiments to understand and share how businesses can help consumers ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...

Given the world’s challenges, including climate change concerns, efforts are being made globally to make the transition to renewable energies a reality. To explore how digital public goods could be ...