Taylor Swift is taking new steps to protect her voice and image in the age of artificial intelligence. The pop superstar's company, TAS Rights Management, filed multiple new trademark applications on ...

The singer can hypothetically challenge AI fakes in court pointing to her trademarks, which appear to be emerging as an avenue to protect celebrities' voices and likenesses. By Winston Cho Taylor ...

Taylor Swift is making moves to protect her likeness from the threat of AI. On April 24, the Life of a Showgirl singer filed trademarks pertaining to the use of her voice saying "Hey, it's Taylor" and ...

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Forbes contributors publish independent expert analyses and insights. Intellectual Property attorney helping artists tell their stories through film and media. This voice experience is generated by AI ...

Pop superstar Taylor Swift filed trademark applications for two audio clips and one image of herself in what a trademark attorney said is an attempt to protect her voice and likeness from deepfake ...