Charlotte Cho, creator of Soko Glam, says that the Korean 10 step skin care routine shouldn't *actually* have 10 steps in it. Ever since K-beauty made its way to the U.S., the phrase has become ...

These new K-beauty products promise to hydrate complexions and fortify skin barriers without the elaborate 10-step regimens ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You’re not alone if the idea of building out a 10-step Korean skincare routine seems daunting. For years, ...

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New York (CNN) — The beauty stores in Manhattan’s Koreatown are packed, even on a rainy Tuesday afternoon. But this time, an associate that spoke to CNN in one of the stores had some warnings: One ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s no secret that Korean skin care is always ten steps ahead of Western beauty trends. So much of what ...

Dr. Hong Med Spa is bringing Korean beauty to the greater Boston area. Korean technology, products and techniques are all part of the multi-step k-beauty routine.Glowshroom Apothecary is a natural ...

If the Olympics for skincare were to ever take place, South Korea (officially the Republic of Korea) would undoubtedly clinch the most gold medals. Revered for its transformative serums, innovative ...