Tim Cook Will Start His Last WWDC the Way He Always Does. 'Good Morning.'

This is Tim Cook's last WWDC, and Apple's CEO will kick things off just like he always has. Cook is stepping down in September after 15 years as the iPhone maker's top leader. He will be succeeded by John Ternus,

Tim Cook bows out with a very Tim Cook keynote

To understand how Tim Cook has transformed Apple — and why the launch of Siri AI was designed to entice Main Street more than Wall Street (or techies, for that matter) — compare Monday's WWDC 2026 keynote,

Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End

The most valuable asset of Tim Cook's tenure is the reach: anything Apple ships eventually arrives in front of billions of people.

Tim Cook Ends WWDC With Farewell Message

Apple's WWDC keynote ended with a farewell message from Tim Cook as he gets ready to step down from his role as CEO. "On a personal note, some of the greatest highlights of my time as CEO have been events like this,

Tim Cook posts comedic ‘Good morning’ video to mark final Apple event as CEO

Today’s WWDC keynote will be Tim Cook’s final Apple event to say, “Good morning,” so he’s just shared a special video ahead of the kickoff.